WIN A TRIP TO THE HOME OF
WILD TURKEY
While 70 years is a long time to do one job, Jimmy says he’s never worked a day in his life. For him making bourbon is a passion, not a job. Industry trends changed over the years and other distilleries chased them, but Jimmy remained boldly steadfast in his approach to making Wild Turkey – aged in barrels with the deepest char for the rich, undiluted bold flavour people wanted.
WIN A TRIP TO THE HOME OF
WILD TURKEY
While 70 years is a long time to do one job, Jimmy says he’s never worked a day in his life. For him making bourbon is a passion, not a job. Industry trends changed over the years and other distilleries chased them, but Jimmy remained boldly steadfast in his approach to making Wild Turkey – aged in barrels with the deepest char for the rich, undiluted bold flavour people wanted.
we're giving away the chance to see
jimmy's legacy for yourself
Simply purchase any Wild Turkey Heritage four pack during the promotional period, complete the entry form and retain proof of purchase to enter.

Major prize includes:
- Return economy airfares for two to Louisville, Kentucky, USA;
- Return private transfers from airport to accommodation for two (2) adults in the USA;
- Six nights accommodation in Louisville, Kentucky with breakfast included;
- A Wild Turkey Distillery tour for two adults including the recently upgraded ‘Jimmy Russell Experience’ plus return private transfers from accommodation to a Wild Turkey Distillery.
- AUD$1,000 spending money.
Minor prize includes:
70 X $100 Wild Turkey Merch Store vouchers to be won: Explore the range now
The Promotion commences at 12.01am (AEST) on 30/09/2024 and closes at 11.59pm (AEDT) on 01/01/2025. One entry per day per customer.
we're giving away the chance to see jimmy's legacy for yourself

Simply purchase any Wild Turkey Heritage four pack during the promotional period, complete the entry form and retain proof of purchase to enter.
Major prize includes:
- Return economy airfares for two to Louisville, Kentucky, USA;
- Return private transfers from airport to accommodation for two (2) adults in the USA;
- Six nights accommodation in Louisville, Kentucky with breakfast included;
- A Wild Turkey Distillery tour for two adults including the recently upgraded ‘Jimmy Russell Experience’ plus return private transfers from accommodation to a Wild Turkey Distillery.
- AUD$1,000 spending money.
Minor prize includes:
70 X $100 Wild Turkey Merch Store vouchers to be won: Explore the range now
The Promotion commences at 12.01am (AEST) on 30/09/2024 and closes at 11.59pm (AEDT) on 01/01/2025. One entry per day per customer.
CELEBRATING 70 YEARS OF
JIMMY RUSSELL
A self-proclaimed “old country boy from Kentucky,” Jimmy Russell was born and raised 5 miles from Wild Turkey. Since the day he stepped foot in the distillery in 1954, he’s had a won’t-quit work ethic.
His passion for bourbon making has not only cemented Wild Turkey as an American icon, it helped revive the entire category. When the industry was nearing extinction in favor of lighter spirits, Jimmy remained resolute in his recipe. While it would have been easier to follow the pack, which many in the industry did, to quote Jimmy
“He didn’t change a damn thing”
He refused to dilute the spirit or change the distilling process because he knew quality crafted Kentucky bourbon would always have a place at the bar, and he continued to make Wild Turkey the same way, believing in bourbon even when no one else did. His conviction helped to resurrect the industry in the U.S. and kickstarted its global expansion, forever imprinting the Jimmy Russell way on the bourbon community.
CELEBRATING
70 YEARS OF
JIMMY RUSSELL
A self-proclaimed “old country boy from Kentucky,” Jimmy Russell was born and raised 5 miles from Wild Turkey. Since the day he stepped foot in the distillery in 1954, he’s had a won’t-quit work ethic.
His passion for bourbon making has not only cemented Wild Turkey as an American icon, it helped revive the entire category. When the industry was nearing extinction in favor of lighter spirits, Jimmy remained resolute in his recipe. While it would have been easier to follow the pack, which many in the industry did, to quote Jimmy
“He didn’t change a damn thing”
He refused to dilute the spirit or change the distilling process because he knew quality crafted Kentucky bourbon would always have a place at the bar, and he continued to make Wild Turkey the same way, believing in bourbon even when no one else did. His conviction helped to resurrect the industry in the U.S. and kickstarted its global expansion, forever imprinting the Jimmy Russell way on the bourbon community.
HERITAGE
70TH ANNIVERSARY EDITION
To commemorate Jimmy’s 70 years at Wild Turkey we’ve created new limited edition heritage design. Each element pays homage to Jimmy’s milestones & legacy, whilst the liquid remains the same great 9% heritage taste you all know & enjoy.

At 70 years on the job Jimmy is currently the longest-tenured, active Master Distiller in the world. Starting his first position at the distillery sweeping floors Jimmy learned early on that there was no job too small, and no task too tedious, when it comes to making bourbon the right way.
Hall of FameJimmy Russell was inducted into the first class of the Kentucky Bourbon Hall of Fame in 2001. He has received numerous awards around the world for his dedicated craftsmanship and lifelong support of Kentucky Bourbon industry.
TurkeyWild Turkey got its name after a hunting expedition. A distillery executive named Thomas McCarthy brought some whiskey samples from then-owner Austin Nichols & Co. on a wild turkey hunt.
RickhouseThe first Wild Turkey rickhouse is a unique structure that is made entirely of wood. The walls are made of cypress planks, the floors are made of oak, and the roof is made of tin. The rickhouse is also unique in that it is not climate-controlled. This allows the bourbon to age naturally and develop its own unique flavor profile.
HERITAGE
70TH ANNIVERSARY EDITION
To commemorate Jimmy’s 70 years at Wild Turkey we’ve created new limited edition heritage design. Each element pays homage to Jimmy’s milestones & legacy, whilst the liquid remains the same great 9% heritage taste you all know & enjoy.

At 70 years on the job Jimmy is currently the longest-tenured, active Master Distiller in the world. Starting his first position at the distillery sweeping floors Jimmy learned early on that there was no job too small, and no task too tedious, when it comes to making bourbon the right way.
Hall of FameJimmy Russell was inducted into the first class of the Kentucky Bourbon Hall of Fame in 2001. He has received numerous awards around the world for his dedicated craftsmanship and lifelong support of Kentucky Bourbon industry.
TurkeyWild Turkey got its name after a hunting expedition. A distillery executive named Thomas McCarthy brought some whiskey samples from then-owner Austin Nichols & Co. on a wild turkey hunt.
RickhouseThe first Wild Turkey rickhouse is a unique structure that is made entirely of wood. The walls are made of cypress planks, the floors are made of oak, and the roof is made of tin. The rickhouse is also unique in that it is not climate-controlled. This allows the bourbon to age naturally and develop its own unique flavor profile.